Pink PP Portraits by Valentino, Fatebenefratelli Foundation

The “Pink PP Portraits” exhibition curated by Pierpaolo Piccioli, Creative Director of Valentino, portrays some of the many women who have beaten breast cancer. Displayed at the Fatebenefratelli Isola Tiberina hospital in Rome, in the month of breast cancer prevention, it aims to generate awareness of the benefits of prevention. Each shot is accompanied by a caption written by Pierpaolo Piccioli, an intimate journey that he himself captured by placing the utmost care in expressive detail. Our intervention concerned the scenographic lighting of the event rooms (the cloister and its entrance corridor, the photographic exhibition and the integration of the lighting of the external facades), the choice of technologies, the assistance during installation, alignment and scenario definition.